Albania

Albania has been declared the country of honor at the world’s largest Fair, ITB Berlin 2025. The agreement was signed in Tirana by the Ministry of Tourism and Environment and the leaders of ITB Berlin. In the agreement of understanding between the two parties signed in Germany by Deputy Minister of Tourism and Environment Vilma Bello and executive director of “ITB Berlin” Debora Rothe, Albania was officially approved as the country of honor for the most important tourism fair in the world for 2025. The Minister of Tourism and Environment, Mrs. Mirela Kumbaro, who in July this year, spoke about Albania’s ambition and the start of talks with the German side to reach this agreement, which turns our country into the capital of the most important World Meeting point of Tourism and tour operators, held annually in Berlin. This agreement aims to strengthen the role of Albania Not only at the participatory level, but in actively organizing high-level agendas of important global events such as ITB Berlin, which promote the image of Albania internationally. The promotion program starts in March 2024 to end in March 2025. In 2024, Albania will participate in the FITUR tourism Panar in Madrid, at ITB Berlin 2024, and will be the organizer of the 70th meeting of the Commission for Europe of the World Tourism Organization, which will take place during the spring of 2024 in Tirana with the participation of 40 European ministers of Tourism.