Albania

Albanian National Tourism Agency hosted, during a two-day visit to Tirana, the Director of New Markets and Projects at Switzerland Tourism Organization, Mr. Federico Sommaruga.

The meetings chaired by the General Director of AKT Mrs. Zana Çela, started near the premises of the Ministry of Tourism and Environment, in the presence of Mrs. Herida Duro, Director of Tourism Program Development, where the main focus was on creating new opportunities for cooperation between the respective institutions. This meeting also served as a workshop for ANTA staff within the framework of new forms of digital promotion and beyond. 

The tour with Mr. Sommaruga had several stops, starting with the ancient Amphitheater of Durres and the Venetian Tower, two of the important symbols of our cultural heritage. Mr. Sommaruga was impressed by this visit and emphasized that Albania’s rich monumental historical heritage must be preserved and work must be done to put it into the function of tourism development.

Then at the Duka Canteen, one of the successful models of agri-tourism, director Sommaruga got to know the flavors of traditional Albanian food and the hospitality offered as an important element of our identity.

The visit ended with a stop at Meliá Durrës Resort, where after the conversation with the General Manager of this resort, Juan Tunon Cifre, Director Sommaruga expressed his appreciation for this resort, as one of the best structures in Europe to this group of resorts. 

The National Tourism Agency is confident that in the future, will have the trust of such important partners as the Switzerland Tourism Organization to get the best experiences of the counterpart Agencies.