The speech of the General Director of NTA, Mrs. Zana Çela at the event for the presentation of the TEA Application
Dear Mr. Prime Minister,
Dear ministers and ambassadors, dear participants.
Good evening and welcome to the “TEA” event, organized by the Ministry of Tourism and Environment and the National Tourism Agency.
Tonight we present the first National Calendar of Events of Cultural Tourism, Sports and Tradition, which we symbolically illustrated with a performing installation of the students of the Ballet art schools and the Artistic Lyceum. We live in the era of artificial intelligence, in the period of digital Albania, in the stage of online Albania, where every service is offered and received with a click, at any time and from any place, with a computer or mobile phone, by each of us.
The Albania of beautiful tourist events could not be left out of digital developments. That is why today we are promoting and making active, the first digital Calendar of Tourism Events of Albania: the TEA (Tourism Events of Albania) application, available on the Apple Store and the Play Store.
Touristic Albania is being branded through cultural heritage and multi-art events. Exactly Nature and Culture will be the brand of tourism for us. They have always stayed together in the Albanian context and supported each other. The creation of the TEA calendar and app gives us the opportunity to create a digital story about our brand, and will help tourists around the globe create a deeper emotional and memorable connection with Albania.
The creation of a national tourism calendar is a long-standing idea of the Prime Minister, Mr. Edi Rama, part of his vision, and of Minister Mirela Kumbaro, who entrusted this mission to the National Tourism Agency, which I have been leading for several months.
We have collected over 1,110 events in every corner of Albania, from traditional festivals in mountain or coastal villages, to music festivals or international festivals, in the cities or the capital of the country, Tirana, creating a powerful database, and then we structured the formats of events that suit tourist audiences.
With a directorial point of view, we distributed them geographically along all the tourist destinations, from the coastline to the town squares and centers of touristic villages, but also in cultural heritage sites, to “enlighten” with events every amphitheater, museum, castle, etc.
Today, the map of Albania is full of cultural and sports destinations that are organized not only during the summer months, but throughout the year.
TEA, divided into many categories, will bring us the tourist Albania, of culture, agro-tourism and cuisine, of local holidays, of festivals and concerts of music, folklore, modern music, multi-art events, theater, sports including even the most extreme ones… TEA will bring information for every preference and age group, in Albanian and English. Let’s go into more detail, to understand what it contains and how this application can serve us all.
I want to emphasize the fact that throughout this process we have always kept in mind that the application should be as simple as possible and easily accessible, by everyone, by every user.
After we download TEA on Apple Store and PlayStore, this view only appears the first time to guide users to select their language and preferences.
The user can choose his favorite events, in order to get all the necessary information to customize his vacation or experience, and at any time he can change them in Settings.
Anyone who is interested in choosing, first the cities, and then finding the events located there, can choose the virtual route through the “Map View” map.
If the user wants to navigate by selecting the events, their specific categories, then he chooses the virtual routing through the list of events, the List View routing.
The user can zoom in on the map and easily select the city where he is interested in seeing the tourist events taking place there. The city screen has an interactive map showing the location of events. All events are listed.
On the screen, through filters, the user also has the opportunity to select events by date, category, audience age group, i.e. if they are events for everyone, young people, or children.
The user can navigate through the category list of all events that are included in this digital calendar.
Can choose between: Agritourism & Culinary, Art Fest, Visual Arts, Local Festivals, Music Festivals, Folklore, Concerts, Sports, Theater or Cultural Heritage.
After the user has selected the event he prefers to follow, he can go to the event screen, where there are:
Photo gallery of the event
The name of the event
Event Location
Date and Time
Description
Through the filters, you can select the city, dates or age group of the event. With the corresponding button, he can share the event with his friends, who must download the application, and then mark it in their favorites.
And finally, users can get information about the application through the e-mail address, with which they can contact the National Tourism Agency (calendarofevents@akt.gov.al) or even change preferences on the events they want to attend. , and the corresponding language.
Today we have a national calendar of tourism events, which gives us the opportunity for the first time to produce cultural tourism packages, adding artistic and sports destinations to natural attractions, easily accessible through the TEA application.
TEA will be the guide, the guide, the inspiration of every Albanian, of every foreign visitor and tourist who comes to Albania.
From now on, TEA will be the explorer of the tradition, culture, music and beauty of our country!
Let’s welcome it, have it on our mobiles and put it as much as possible into everyone’s travel and entertainment!